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02 Market

The Trade
Orchestration Agent

Real-time price intelligence, verified supply matching, and complete data passports for every lot traded. Market connects buyers to quality-verified African commodities with full transparency — no information gaps, no guesswork.

54 Markets
20-40% More for Farmers
Full Traceability
For Farmers & Cooperatives For Local Buyers For International Exporters For Compliance Officers

8 AI agents orchestrating every trade

From price discovery to compliance documentation, each agent handles a critical piece of the trade lifecycle. Transparent, verified, instant.

Price Intelligence Agent

Real-time fair pricing across 54 African markets

Autonomous

Monitors real-time prices across 54 African markets, currencies, and trade policy to produce fair pricing per commodity per location.

Inputs
Market feeds Currency APIs Trade policy
Output Fair price per commodity per location + price alerts
Eliminates information asymmetry
Quality Verification Agent

Automated grading and quality certificates

Autonomous

Grades lots using sensor and camera data at point of harvest or collection. Produces standardized quality certificates.

Inputs
Moisture sensors Defect cameras Weight scales
Output Standardized quality certificates (AA, AB, etc.)
Premium discovery for high-quality lots
Forward Contract Agent

Structure future sales from yield predictions

Approval

Structures future sales using satellite-verified yield predictions, weather forecasts, and market trends.

Inputs
Brain yield data Weather forecasts Market trends
Output Binding contracts with dynamic pricing
Price certainty before harvest
Buyer-Seller Matching Agent

Transparent order book for optimal trade pairs

Approval

Transparent order book matching based on quality, volume, and location. Both parties accept the match.

Inputs
Registered lots Buyer requirements
Output Optimal trade pairs with price recommendations
60% faster deal closure
EUDR Compliance Agent

Automated EU deforestation regulation documentation

Autonomous

Automated geolocation mapping, forest monitoring, and due diligence statements for EU-ready compliance documentation.

Inputs
Satellite imagery GPS coordinates Regulatory databases
Output EU-ready compliance documentation per lot
15-25% premium for compliant commodities
Data Passport Agent

Complete lot traceability from seed to shipment

Autonomous

Compiles complete traceability: origin, quality, chain-of-custody, and environmental data for every lot.

Inputs
All agent data Logistics tracking
Output Full lot history from seed to shipment
Commodities become verified premium products
Auction Agent

Competitive bidding for premium and specialty lots

Approval

Runs timed competitive bidding for specialty and premium lots. Seller sets reserve price and confirms final bid.

Inputs
Quality grades Lot details Registered buyers
Output Highest-bid sale for premium lots
10-30% above standard market price
Dispute Resolution Agent

Automated mediation for trade disputes

Approval

Automated mediation for quality, delivery, and payment disputes. Analyzes contract terms, quality grades, delivery receipts, and GPS logs to produce fair resolution proposals with escrow release or hold decisions. Both parties review the resolution.

Inputs
Contract terms Quality grades Delivery receipts GPS logs
Output Fair resolution proposals, escrow release/hold decisions
Trust in the marketplace without courts
"I used to sell to the first buyer who showed up. Now I see all prices and choose the best."
— Grace M., Meru

From farm registration to settled trade

Every trade on Market follows five steps. Quality verified at origin. Pricing set by intelligence. Settlement instant.

1
Register
Farm lots registered with GPS coordinates, crop type, expected volume, cooperative membership
2
Verify
Quality graded automatically from sensor + camera data at point of harvest or collection
3
Price
AI determines fair price using 54-market intelligence, quality grade, logistics costs, EUDR compliance
4
Match
Buyers and sellers matched: spot trades, forward contracts, or auctions for premium lots
5
Settle
Transaction completed with full Data Passport, payment processed instantly through Ecosystem

Every participant gets the right interface

Farmers trade via WhatsApp. Cooperatives manage through dashboards. International buyers access full trading platforms.

Farmer
WhatsApp / SMS

Price alerts, trade offers ("Buyer X wants 200kg AA. Accept? Reply YES"), contract confirmations.

Cooperative Manager
Web Marketplace Dashboard

Aggregate inventory, pooled selling, member lot tracking, revenue distribution, compliance reports.

Local Buyer / Aggregator
Mobile App + Web

Browse verified lots by quality, location, and volume. Place orders, track deliveries, manage purchases.

International Exporter
Web Trading Platform

Full order book, RFQ system for large volumes, EUDR compliance dashboard, Data Passport downloads, API integration.

Compliance Officer
EUDR Dashboard

Geolocation maps, forest-cover monitoring, due diligence statement generator, audit trail, risk scoring.

"The quality certificates changed how buyers see us. We went from anonymous sellers to verified premium suppliers."
— Faith N., Kiambu

Intelligence from every corner of the market

Market aggregates five distinct data streams to produce the most accurate pricing and verification on the continent.

Market Data

Prices across 54 markets, commodity exchanges, and futures. API feeds from exchanges and field agents.

Real-time
Satellite Verification

Yield estimation, farm boundaries, deforestation monitoring via Sentinel-2.

Daily
Quality Sensors

Moisture, defect detection, weight, and grading at collection points.

Per lot
Trade Policy

Tariffs, export regulations, EUDR requirements, phytosanitary rules from government APIs.

Daily
Brain Farm Data

Yield predictions, input history, environmental practices flowing in continuously from Brain.

Continuous

Market powers the trade layer

Every trade on Market triggers actions across Brain, Ecosystem, and Labs — and their data makes Market smarter.

Market Brain

Price signals optimize harvest timing and next-season crop selection. Brain's yield predictions power forward contracts and quality verification.

Market Ecosystem

Every trade triggers payments, insurance adjustments, credit updates, and logistics coordination through Ecosystem's service mesh.

Market Labs

Transaction data reveals market patterns, demand shifts, price elasticity, and variety premiums for research models.


First trade in under 3 weeks

We handle everything: market registration, quality verification setup, buyer matching, and compliance configuration. You just trade.

1
Registration
Register your cooperative or enterprise, verify identity via KYC.
Day 1
2
Lot Registration
GPS-map your farms, register crop types and expected volumes.
Week 1
3
Quality Setup
Quality sensors calibrated at your collection points.
Week 1-2
4
First Price Check
See real-time fair prices for your commodities across all 54 markets.
Week 2
5
First Trade
List, match, and settle your first verified transaction with full Data Passport.
Week 2-3
Can't afford sensors?

Apply for the Watoko Grant Program — subsidized hardware, free onboarding, pay-as-you-grow pricing for smallholder farmers.

Learn about grants

Common questions about Market

The Price Intelligence Agent aggregates real-time data from 54 African markets, international commodity exchanges, currency rates, and local supply/demand signals. It produces a fair price range per commodity per location, updated continuously. Both buyers and sellers see the same transparent pricing.

All trades use escrow — buyer funds are held until delivery is confirmed via GPS tracking and quality verification at destination. If there's a dispute, the Dispute Resolution Agent mediates using contract terms, delivery receipts, and quality grades. Funds are released only when both parties agree or after automated resolution.

Market handles export documentation through the Compliance Agent. For individual farmers, we facilitate aggregation through cooperatives that hold export licenses. The EUDR Compliance Agent auto-generates the deforestation-free documentation required for EU markets.

The EUDR Compliance Agent automatically maps your farm boundaries via GPS, monitors forest cover change using satellite imagery, and generates due diligence statements. This process is continuous and automated — your compliance documentation is always current and audit-ready.

Market charges a small transaction fee on completed trades — typically 1-3% depending on volume and commodity type. There are no listing fees, no subscription fees for basic access, and no hidden charges. See our pricing page for full details.


Your data, your rules

Data Encryption

End-to-end encryption for all data. AES-256 at rest, TLS 1.3 in transit. Your farm data is never exposed.

Farmer Data Sovereignty

Farmers own their data. Export or delete anytime. No lock-in, no hidden data monetization.

Privacy by Design

Anonymization before any research use. GDPR-compliant processing. Consent-first approach to all data sharing.

SOC 2 Compliance

Annual audits, strict access controls, documented incident response. Enterprise-grade security for every farmer.

Local Data Residency

Data stored in-region on AWS Africa (Cape Town) and Nairobi. Your data stays close to home.

Open Audit Trail

Every AI decision is logged, traceable, and explainable. Full transparency on what the agents do and why.

SOC 2 Type II GDPR ISO 27001

Connected to the tools you already use

Payments

M-Pesa MTN MoMo Airtel Money Orange Money Bank APIs

Satellite

Sentinel-2 SatLogic Planet Labs

Communication

WhatsApp Business API Twilio (SMS/Voice) USSD

IoT

LoRaWAN Sigfox Cellular IoT

Government

National Ag Databases Export Authorities Tax Systems

Partners

Pula (Insurance) OKO Finance Local Agro-dealers

See Market in action.

Real-time price intelligence, complete data passports, verified quality, and automated compliance. Trade African commodities with full transparency.

See a demo

See Watoko in action.

Book a personalized demo and discover how Watoko can transform your agricultural operations.

"Watoko replaced five different tools we were using. Now everything — field data, trading, payments — lives in one place."
— Agricultural Operations Manager

Thank you!

We'll be in touch within 24 hours to schedule your demo.